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The KA Partner business development program has been developed exclusively for you by Wayne Schmidt, who not only launched Xero in Australia but has extensive sales and marketing experience working with partner programs across the software industry. It is designed to help you grow your business and provide marketing and sales concepts to offer value to your clients.

Business Growth Tips
Welcome
09:14

Welcome

The Ultimate LinkedIn Makeover
17:48

The Ultimate LinkedIn Makeover

I will guide you through setting up your LinkedIn profile to showcase yourself and your company in the best possible way. We will cover essential steps such as optimizing your profile, leveraging the power of LinkedIn to build a prospect database, and ensuring the security of your account. By the end of this video, you will clearly understand how to create a professional and impactful LinkedIn presence.
Ultimate Company LinkedIn Makeover
09:00

Ultimate Company LinkedIn Makeover

I will guide you through updating your company profile on LinkedIn. I will explain the importance of having a company profile and how it can benefit your business. I will also provide step-by-step instructions on creating a company page, optimizing your profile, and engaging with your audience. By the end of this video, you will have a comprehensive understanding of how to enhance your company's presence on LinkedIn and attract more followers.
Tips for Creating Great Videos
10:00

Tips for Creating Great Videos

In this video, I share valuable tips and advice on creating high-quality videos for our clients. I discuss the importance of having the right equipment, such as a Logitech web camera and positioning it at eye level for a flattering angle. I also guide the setting up of software, optimizing lighting, and ensuring eye-level alignment when working with a guest presenter. Also, I'd like to emphasize the importance of starting the video with a strong introduction and ending it with a confident closing. Following these tips can produce standout videos that will impress your clients.
Posting Content on LinkedIn
12:05

Posting Content on LinkedIn

I will guide you through posting your content on LinkedIn and maximizing your return on investment. I will explain the importance of creating engaging content that aligns with LinkedIn's advertising platform. I will also provide tips on using hashtags effectively and how to engage with your audience. Following these strategies can increase your visibility, reach, and engagement on LinkedIn.
Measuring LinkedIn Post Engagement
05:08

Measuring LinkedIn Post Engagement

I discuss the importance of measuring the performance of your posts on LinkedIn. I explain how your Social Selling Index (SSI) affects the initial reach of your posts and how engagement determines further visibility. I also emphasize measuring your content's performance, especially within the first two hours. Additionally, I provide tips on optimizing your posts, such as using native videos with subtitles and approved hashtags. Watch this video to learn how to improve your LinkedIn post performance and achieve better engagement.
Measuring Success on LinkedIn
05:45

Measuring Success on LinkedIn

I will guide you on how to measure your success on LinkedIn. I will show you how to calculate your social selling index, which measures you against your industry and connections. I will also discuss the importance of establishing a strong personal brand, finding the right people, and engaging with insights. Additionally, I will share tips on building relationships and avoiding over-communication. By following these strategies, you can improve your LinkedIn presence and measure the return on your investment.
Social Media Revolution
01:51

Social Media Revolution

Marketing Campaigns
The difference between the qualifications
01:32

The difference between the qualifications

Gain a formal qualification
00:38

Gain a formal qualification

Gain a formal qualification via RPL with Knowledge Access/
Direct Sales Campaign
00:34

Direct Sales Campaign

Do you lead a team or manage other people's work but lack a formal leadership qualification? We allow you to use your existing skills to gain a formal qualification through Recognition of Prior Learning or RPL. If you've been procrastinating because you think it's too hard or time-consuming, we make it easy with our self-directed evidence guide and an easy-to-use upload portal. Now is the best time to invest in yourself. If you have a tax refund, put this against this year's tax. Gain a nationally recognised leadership and management qualification through Recognition of Prior Learning (RPL).
Student Resources
Add qualification to your LinkedIn
02:08

Add qualification to your LinkedIn

How to add your qualification to your LinkedIn profile
Why you should do the assessments for the short course
02:27

Why you should do the assessments for the short course

What are Micro-Credentials
01:25

What are Micro-Credentials

KnowledgeAccess Logos
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